So, rather than trying to cram a bunch of different elements together (such as colors, shapes, fonts, etc.), a minimalist logo will avoid all these extras. In a nutshell, the attention spans of humans are getting shorter and shorter by the day. So, the modern-day audience only has so much energy, attention span, and time to read new information and retain them before something “urgent” calls for their attention. Notifications here, a pile of emails waiting to be opened there, and an always-online mentality. Consumers want simplicity in every meaning of the word.īut why the change in logo design needs and expectations? Well, it is no news that we are in an age where we are bombarded with information left, right, and center. The trend, however, is no longer complex designs. Logos were unbelievably complex, with complicated nuances and the need to decipher hidden messages.
#Minimalist logo design how to
How to Use Minimalism in Logo DesignĪges ago, logo creators delighted in creating logos with many hidden meanings and messages to pass across. In addition, minimalist designs make it very easy for the world to understand what your logo is trying to say. With a minimalist design, your brain will no longer need to expend mental energy, trying to decipher color wars and convoluted images. Similarly, we are creatures of habits because habits reduce the stress on the brain and make everything fall in place almost automatically. Now here’s the thing: our brains instantly fall in love with minimalist designs because these designs are so easy to process and recall. If used well, a minimalist design can create a hypnotic effect on many who set their eyes on it, birthing adopters and advocates of your brand and business. “Our new branding is one of many things we are doing as part of our blueprint for growth to modernize the Dunkin’ experience for our customers,” Hoffmann said.Īs you can see this design type bids farewell to complicated layouts while favoring simple, bold, and clean compositions with a few colors, say one or two. According to the New York Times, that figure has gone up slightly to 60 percent. In 2013, Dunkin’ Donuts began moving away from a doughnut-based identity, declaring itself a “beverage company,” when beverage sales reached 58 percent. President David Hoffmann said in a statement he believes “will keep our brand relevant for generations to come” as it continues to move toward a “beverage-led” retailer. ? Excited to be #BFFstatus with you all ?☕️? #firstnamebasis #besties /hmzd2BamlmĪlthough the company will continue to produce doughnuts, the name change is one of the parts of a large-scale makeover for the company that Dunkin’ Brands’ CEO and U.S. ? After 68 years of America running on Dunkin’, we’re moving on to a first-name basis. FS Objects designs minimal metal bar toolsįS Objects, the homeware division of Brooklyn studio Fort Standard, has launched a collection of designs for drinking that includes wine stoppers with simple polished steel and brass tops.It’s official: We’re going by Dunkin’ now.New York-based studio New Affiliates has designed a line of minimalist garden gnomes that aim to revamp the traditional American yard. New Affiliates creates garden gnomes for minimalists.The bulbous black base of this table, which Bandido Studio is launching at this year's Design Week Mexico, is sculpted using a traditional technique developed by the country's stone artisans. Bandido Studio's Mura table features droplet-shaped marble base.Pure Minimalist furniture collection takes cues from beach landscape of the HamptonsĪustralian architect and designer Ameé Allsop has launched a minimalist furniture collection made from bleached American ash and travertine.Norwegian furniture and homeware brand Northern has introduced 12 new designs to its collection, including a daybed, a watering can and a flashlight. Northern's second range of homeware features a watering can and a torch.Vibrators used to look like penises, but now brands are having more success with minimal sex toys shaped like eggs and flying saucers. Sextech startups abandon the "intimidating" penis-shaped vibrator.Maria Scarpulla's tables with flippable tops are designed to suit your moodīelgian-American designer Maria Scarpulla has created a collection of five tables that feature colourful double-sided tops that can be flipped over.Senscommon and Uchino Japan launch "self-purifying" charcoal clothingĪmsterdam-based clothing brand Senscommon has collaborated with textiles company Uchino Japan to launch a clothing collection made using activated charcoal.Follow Dezeen on Pinterest › More Semi Han |
We've divided and updated our Pinterest board of minimalist projects into sections containing austere architecture, pared-back interiors and essential designs that do more with less.